Catching my attention this week has been one of those annoyingly clever viral campaigns. Three videos posted on YouTube over the last month, by a curious creature going by the name of ‘Iamamiwhoami’ have had a staggering 366, 797 views, so at least I’m not the only one who has noticed.
For me, not normally one to be intrigued by stuff like this, there are a few reasons why this has caught my eye. First up, I genuinely do like what’s going on in these clips – the images: a mud-caked skinny blonde licking trees, a haunting singing whale mouth, sexual sap, and a live birth; the sounds: minimalistic electronic bleeps, dirty bass lines, and futuristic obscured vocals; and the production: professional, slick and captivating. Secondly, the guessing game as to which artist it is has seemingly sparked global interest and lively debate.
There’s also a sneaky combination of coded titles (which are sending people into a decoding frenzy) and the strategic, staggered posting of the clips. Very clever Mr Marketing Man, bravo!
The most guessed artist is Christina Aguilera, and I hope to God that this is correct. I really want Christina, the little pop princess of yesteryear to return with her new album and become a bona fide ‘credible’ artist. These clips seem to ooze style, substance and a darker, more mature sound than I ever would’ve thought Christina was capable of. It’s like when you see a monkey smoking a cigarette, it just shouldn’thappen and so when it does, you are then utterly compelled to watch. Aguilera simply shouldn’t be doing this. But there are many hints out there to suggest she is. She’s collaborated with Sia, Le Tigre, Goldfrapp and Ladytron for her new album and has said in a recent interview “My new [album] is just about the future – my son in my life, motivating me to want to play and have fun …Things that maybe I’ve been afraid to do in the past, to allow myself to go to a place of ‘less singing’. I’m more vulnerable and stronger at the same time.”
Other ‘could it be’ artists doing the rounds include Nine Inch Nails, also planning a 2010 new release, Lady Gaga ‘cos she’s just like weird and that ( ditto The Knife and Bjork), Goldfrapp due to all the owl imagery and the fact Alison Goldfrapp’s album is also due for release soon. Even those pesky little hippy dudes MGMT have been included in the guessing game.
You know what though, this could turn out to be one of the best ever ad campaigns for say, a treatment for fungal infections of the feet, or a weekend away at Centre Parcs, and if it does, then wont the whole of the blogosphere feel rather silly indeed?